CLARA MARZ COVER HOS PUSHING BOUNDARIES WINTER ISSUE 2024 (PRE-ORDER)

In this new wave of self-made internet personalities, a 14-year-old Clara Marz seized the opportunity to open her YouTube channel and just… talk. “I'm the youngest in my family. I always loved playing with a lot of people and taking on the big sister or mom role,” she explains, adding, “One summer break, I was alone—my brother and sister were away—and it just felt natural to take out a camera, start filming, and talk as if I already had this big family. I imagined I had thousands of younger siblings.” That’s how Clara describes the beginning of her career. Her debut came at a pivotal time for the platform, as YouTube was evolving from a site for casual video sharing into a global hub for entertainment. Gaming, beauty tutorials, vlogs, and song covers were taking over the internet, creating the first social media stars and defining the rules for what was next to come.

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