GEORGES HOBEIKA COVER HOS PUSHING BOUNDARIES WINTER ISSUE 2024 (DIGTAL COVER)

Georges Hobeika was born in Baskinta in Lebanon, one of eight children. The story starts with Marie, his mother, who was a seamstress, at this time this was a business and truly creative career, and she encouraged her children to assist in her boutique atelier. Monsieur Hobeika was the one who especially felt a connection to his mother's work, but he actually studied civil engineering at university and like some other successful designers, Gianfranco Ferre for example, also studied architecture. Civil War drove him to Paris where he worked as an intern for several Parisian fashion houses, including Chanel. After returning from Paris, Georges Hobeika launched his own house in 1995 with his first collection shown in Beirut. His mother gives him her full support and shortly after closed her own business, referring her clients to his house. This is followed in 2001 by his Paris couture debut, whilst in 2010 he opened a Paris headquarters in the prestigious rue Royale. In 2017 he was invited to be a guest member of the Chambre Syndicale de la Haute Couture.